


| Alex Beam: What’s Trump’s unique selling proposition? |
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Back in 1952, retired General Dwight D. Eisenhower was the first major presidential candidate to go all-in on TV advertising. His Ad Whisperer the Roger Ailes of the moment was Rosser Reeves, a young man known as the “high priest of the hard sell.” According to David Greenberg’s book, “Republic of....
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