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Number Fever: The Pepsi Contest That Became a Deadly Fiasco
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Pepsi hired a Mexican company, DG Consultores, to bring Number Fever to Argentina, Chile, Guatemala, Mexico, and the Philippines, where it truly caught fire. Monthly sales there quickly jumped from $10 million to $14 million and its market share from 19.4% to 24.9%. Bottling plants roared 20 hours a day, doubling their usual production.


Posted: 2020-08-04 07:32:00

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