


| Shiseido primps for expansion in South-east Asia |
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But with head office tapping prestige and skincare segments to underpin group growth, Ms Tan waved off the suggestion that the region is mainly mass-market territory. "Although mass market is dominant. . . we also know that there is an emerging middle class," she said, calling South-east Asia "a growth driver and a growth engine" for Shiseido.
Posted: 2020-12-29 23:11:00
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