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|Japan must modernize omotenashi while respecting its philosophy|
Despite the geopolitical tensions across East Asia, few doubt that the Tokyo 2020 Olympics will boost Japan's inbound tourism. The Japanese word omotenashi , commonly translated as "hospitality," was the keyword in Tokyo's final pitch in 2013 to be host city. It promised the world Japan's legendary reception, should it be selected.
Posted: 2020-01-17 06:50:00
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