


| E-commerce FMCG sales to touch 5% by 2022, says Nielsen's Prasun Basu |
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on Wednesday said the sale of FMCG through the e-commerce channel would touch 5 per cent by 2022 from 2 per cent now as consumers increasingly shop online. This would take the e-commerce market for FMCG products in India from $1.2 billion currently to $4 billion, led by metro markets, said Nielsen's President, South Asia, Prasun Basu.
Posted: 2019-12-04 21:07:00
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