


| Starbucks’ ‘Upstanders’ videos are about social impact as well as bottom line, says Schultz |
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Starbucks’ first foray into creating original content — a series of videos, podcasts and stories it calls “Upstanders” , highlighting ordinary Americans doing inspirational things — likely won’t be its last. Certainly, the series is meant to be uplifting, providing examples of things people could do to better their communities.
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