High power Shortwave radio broadcasts are quite expensive to run, even if the rewarding may be absolutely fantastic. There are no other media today to be blessed with such a wide area, and such a large number of listeners at any one time. Even the Internet cannot beat a small portable Shortwave radio outside of large towns, and especially if you are bringing your message to the poorest regions in the world like Africa, the Middle East, and Eastern Europe.

During almost 20 years of operation on Shortwave, we discovered that good advice is essential for every mission. And we are here to help any of you to reach out in the most effective way.

And this is one important piece of advice, often misunderstood by occasional and small program producers: Airing just one weekly program, alone, on one frequency, for just a few minutes once a week is like throwing money and your own efforts away, but becoming part of a Christian schedule is the most effective way to reach out if you do not have the resources to air for many hours per day. But... why?

If you are looking for international exposure for less than 3 hours per week its quite important that you consider placing your message over a station that has a consistent, Christian schedule, and an established listener basis over a long number of hours every week.

Of course Shortwave stations do change frequencies every day, and every season, in order to get the best reception conditions in their target areas. This is typical of Shortwave and different from AM or FM stations that use one single frequency. However, never commit to a transmitter that airs less than a full 3-hour segment, if you are looking for a real audience, not just a signal in the middle of nowhere.

Piggy-backing a Christian programming segment, is not simply an option on Shortwave, but a strategy that you should strongly consider when trying to establish your audience. Come along, then, on a shoulder ride with our strong Christian schedule over European Gospel Radio.